CTA Components

⚠️ Important Notice: We are transitioning from <bw-widget> to <nw-blocks> tags. While <bw-widget> is still supported for backward compatibility, all new implementations should use <nw-blocks>. Please update your existing widgets when possible.

Overview

The CTA (Call-to-Action) components provide flexible ways to display links and buttons with tracking capabilities. There are four main component types:

  • ctaLink: Renders a simple styled hyperlink
  • ctaGeoLink: Geo-targeted link based on user location and product
  • ctaButton: Renders a styled button with customizable colors
  • ctaGeoButton: Geo-targeted button based on user location and product

A simple call-to-action link with tracking and styling options.

Basic Usage

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Claim bonus

With Custom Text

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Override translation

Container Specification

You can specify whether the link should be wrapped in a span (inline, default) or div (block).

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Container is div
  it is not inlined with text
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Container is span by default   it is inlined with text (default is span)

Advanced Configuration

Customize font size, colors, and hover effects using the configuration attribute.

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Claim bonus

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaLink)
cloaked-link string - The cloaked tracking link slug
text string - Custom link text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute (_blank, _self, etc.)
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

A geo-targeted call-to-action link that automatically selects brands based on user location, product, and language.

Basic Usage

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S'inscrire

With Custom Configuration

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404: ctaGeoLink, cfRayID 9df4beea1f416102, short: undefined, product: undefined, country: US, language: , currency: undefined

With Brand Name Placeholder

Use ##brand_name## in your text to dynamically insert the brand name.

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Ton bonus chez Betclic Sport

With Text Override and Brand Placeholder

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Youpi trop bien : Betclic Sport !

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoLink)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom link text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

ctaButton

A styled button component with customizable colors, gradients, and hover effects.

Basic Usage

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With Custom Text

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With Advanced Configuration

Customize button appearance with gradient colors, hover effects, size, and more.

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With Right Arrow Icon

Control the display of the right arrow icon.

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Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaButton)
cloaked-link string - The cloaked tracking link slug
text string - Custom button text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON See below Styling configuration object

Configuration Object:

{
  "fontSize": "14px",
  "buttonColors": ["#05842A", "#05842A"],  // [gradient-start, gradient-end]
  "buttonHover": "#096725",
  "width": "300px"
}

ctaGeoButton

A geo-targeted button that automatically selects brands based on user location, product, and language.

Basic Usage

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With Brand Name in Text

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With Custom Text and Brand Placeholder

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Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoButton)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom button text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
configuration JSON See ctaButton config Styling configuration object (same as ctaButton)

Backward Compatibility

All examples above use the new <nw-blocks> tag. If you need to use the legacy <bw-widget> tag for backward compatibility, simply replace <nw-blocks> with <bw-widget> in any example:

<!-- New way (recommended) -->
<nw-blocks id="ctaButton" cloaked-link="greatwin-casino">
</nw-blocks>

<!-- Old way (still supported) -->
<bw-widget id="ctaButton" cloaked-link="greatwin-casino">
</bw-widget>

Both tags work identically and support all the same attributes and functionality.

Common Use Cases

<nw-blocks id="ctaLink" cloaked-link="your-casino" text="Play Now"></nw-blocks>

2. Geo-Targeted Button for Multiple Markets

<nw-blocks id="ctaGeoButton" 
    product="CA" 
    language="en" 
    text="Join ##brand_name## Today!">
</nw-blocks>

3. Custom Styled Button with Tracking

<nw-blocks id="ctaButton" 
    cloaked-link="your-casino"
    tracking-target="homepage"
    tracking-data="promo-2024"
    configuration='{"buttonColors": ["#FF6B35", "#F7931E"], "width": "200px"}'>
</nw-blocks>

Check out <nw-blocks id="ctaLink" 
    cloaked-link="your-casino" 
    text="this amazing offer"
    container="span"
    configuration='{"color": "#e74c3c", "fontSize": "inherit"}'></nw-blocks> today!